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FREE Terminals


 
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"Free Credit Card Machines!"
“Free Terminals!”

These glitzy phrases are sure to catch most shoppers’ eyes.
“Nothing is Free”
An old saying that is used by competitors to counter the Free Terminal promises. It is also a lesson learned by most during life’s experiences.
What is the Truth?
The Free Credit Card Machine craze seen throughout the credit card processing world is something that merchants need to be leery of. Different companies position themselves in the market in varying ways, but the old adage that Nothing is Free is correct. The Free word really means No Upfront Costs.

What companies tend to do is provide a merchant with a merchant terminal at no upfront cost, but then:

  • Charge a high annual fee
  • A monthly minimum fee
  • Unfair termination fees

    In the fine print you will usually find the true kicker, a statement that says something along the lines of “the merchant must return the terminal in the same condition as it was received” once they cancel the account. If the machine is not in the same condition as when originally provided, the merchant is then automatically ACH’d from their checking account an amount usually in the range of $595.00 to $795.00.
    With all those fees and the fact that it is almost impossible to return something in like new condition after it's been used in a business for a while, hopefully you can see that the truth about free credit card machines is that
    NOTHING IS FREE!

EXAMPLE Typical Free Wireless Credit Card Machine Deal

Up Front Set Up Fee: $100-$300 (But you do not own machine)
Qualified Discount Rate: 1.79% (This includes Signature Debit)
Mid Qualified Surcharge: *NOT DISCLOSED OR METNIONED (This is where you will pay for the equipment)
Non Qualified Surcharge: *NOT DISCLOSED OR METNIONED (This is where you will pay for the equipment)
Transaction Fee: 25 Cents and an additional .15 Cents for Mid & Non Qualified
Additional Wireless Tran Fee: *NOT DISCLOSED OR MENTIONED
Monthly Minimum: *NOT DISCLOSED OR MENTIONED
Annual Fee: *NOT DISCLOSED OR MENTIONED
Contract: *NOT DISCLOSED OR MENTIONED
Cancellation Fee: *NOT DISCLOSED OR MENTIONED


*Even though they are not mentioned, these fees definitely apply to all merchant accounts in the credit card processing industry. See below to see what has been hidden.

Mid-Qualified Surcharge: This applies to every merchant at every credit card processing company. You will see this surcharge every time you process a rewards card, mileage card, benefits card or any other card is which the card issuer offers incentive for cardholder use. Merchants will pay MUCH Higher Fees.

Non-Qualified Surcharge: This also applies to every merchant at every credit card processing company. You will see this surcharge every time you process a corporate card, business card, government card, international card, or manually key a transaction into the machine. In all of these situations the card issuers & credit card processors assume higher risk or earn less interest so the Merchants will pay MUCH Higher Fees.
Cancellation Fees: This is where they get you. #1. You must return the equipment in perfect condition #2. You will pay a cancellation fee of $595 to $795 PLUS any remaining months on the contract (based on a 12 month average of processing cost), this will be $700 to $2,500 extra.
The bottom line is that the excessive hidden fees and penalties free providers levy make the costs of these programs far higher than meets the eye.
I just don't see how these types of practices form a foundation for building a lasting partnership as the underlying hidden expense far outweighs the perceived value.

So when it comes to getting "free credit card terminals & equipment" if it looks too good to be true it - It is!

 
 

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